On the business side of the house, we rely on a number of productivity tools, and most of them them aren't our own. One of the tools in our toolkit is IdeaJam, by Elguji. IdeaJam makes it possible for our customers to have a voice in the feedback and design process. It simply works. IBM knows this and has awarded the Elguji team with a reception on Times Square. Well done, team Elguji!